Data-Driven Retail Paper

The view from the industry

How do you prepare for a data-driven future in retail?

The importance of data is never going to be debated, but as they say, “It’s not what you know, it’s what you do with it”. Understanding customers well enough to optimise their shopping and brand experience, drive loyalty and increase sales remains hugely challenging, despite the huge range of data sources at a brand’s disposal. Get it right though and the rewards are significant.

This paper takes a deeper look at the flow of information through a retail organisation and its four key layers – Collect, Connect, Process and Present.

The view from the industry

  • James Roper of IMRG - Building National Models for Data & Digital
  • Jorij Abraham of Ecommerce Europe - Data Essential Ingredient to Retail Success
  • dgroup Expert Olaf Rotax on Data Trends & Transparency
  • Data Intelligence: Interview with Sïmon Saneback of Wellstreet

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