If you are keen to learn more about retail personalisation then Rasmus’ new book is a great place to start. It is all about creating coherent and seamless customer experiences, what many of us call omnichannel. Rasmus’ book goes into great depth, not only in terms of how to achieve this technically, but also in terms of how companies should work.
It seeks to address questions such as:
Rasmus has distilled it down into six disciplines that he is calling the ‘Ominchannel Hexagon’. The book is available to buy now on all popular book sites, including amazon, and you can also learn more via his blog.